top of page
LEGAL MARKETING
Bring us your challenges, we’ll reimagine your future.
About Us
AA & Company is creating a new model for a new age—we’re an agency and a consultancy.
We combine leading digital and creative capabilities with the deep legal industry knowledge and experience AA & Company is known for. That means law firms and networks can bring us their biggest challenges, knowing we have what it takes to bring a new business vision to life.
AA & COMPANY is a global management consulting firm that serves leading businesses, governments, non governmental organizations, and not-for-profits. We help our clients make lasting improvements to their performance and realize their most important goals.
Over nearly 15 years, we’ve built a firm uniquely equipped to this task.
Legal Marketing
For more than 14 years, we are leading the legal marketing industry in Latin America, we are specialized in assisting law firms across the world with their marketing, PR and communications needs.
We work with attorneys and law firms who want a better marketing experience.
Offices
Ancla 1
Ancla 2
Our Methodology
Clients
We are passionate about our clients and we are focused on delivering results.
Our Team
We have the best people and professionals, who know the demands of the legal sector. In addition, they have undergraduate and / or postgraduate training in legal matters.
Performance
We are flexible and we drive for performance.We know that strategy won't work if we don't focus on executing it.
Future
We care about our communities, and we are focused on economic and business competitiveness to build a better future.
Ancla 3
Our key differentiators
+ 14 years of experience in legal marketing
Over nearly 15 years, we’ve proactively guide and support the law firm business development strategy and marketing activities.
We speak your same language
In AA & COMPANY we are committed to providing a world-class service: the highest quality in legal marketing advisory every time. Our clients are our focus, the reason of how our team have taken courses at the most prestigious law schools in Latin America.
Business Development Focus
Business development is about making connections. It’s building upon the brand that you have established through marketing efforts to connect your audience to your services. It’s prospecting qualifying leads and then converting those leads into clients. Business development is all about creating relationships.
Ancla 4
Services
INTERNATIONAL RANKINGS AND LEGAL DIRECTORIES
LAW FIRM NETWORKS AND COMMERCIAL RELATIONS
B2B SALES AND BUSINESS DEVELOPMENT
PUBLIC RELATIONS AND MEDIA COMMUNICATIONS
MARKETING DEPARTMENT BUSINESS PROCESS OUTSOURCING
BUSINESS INTELLIGENCE AND DATA ANALYTICS
GRAPHIC DESIGN AND WEB DEVELOPMENT
BUSINESS PROCESS MANAGEMENT AND TECHNOLOGY
International rankings and legal directories
-
Chambers and Partners Latin America
-
Chambers and Partners Global
-
Chambers - Fintech Legal
-
Chambers - Private Wealth Law
-
The Legal 500
-
IFLR 1000
-
LatinLawyer Elite
-
LatinLawyer 250
-
LACCA Approved
-
GAR 1000
-
Who’s Who Legal
-
The Best Lawyers
-
Leaders League
-
Law360
-
IP Stars
-
WTR1000
-
IAM Patent
-
IAM Strategy
-
Benchmark Litigation
Among others.
We look to position the firm and its lawyers before the most important legal directories and international rankings: the objective is to have a more significant number of credentials.
We start by preparing a “Due Diligence” of the current firm's position in rankings based on the information sent in previous years and the firm's position in specialized legal publications and media.
Through our +PROSESO method, we assure our clients to improve their position in those important publications, demanding objectivity from them.
Our team has extensive experience in the matter, and they have professional training on legal issues. In addition, they have in-depth knowledge of best practices and an excellent understanding of the researchers and editors of the key directories.
AA & COMPANY can give you the edge your directory rankings need. We have an impressive track record of improving law firm and individual lawyer rankings in Chambers, Legal 500, IFLR1000, LatinLawyer, Who’s Who Legal, Leaders League, The Best Lawyers and specialist publications World Tax, Managing IP, Global Arbitration Review and some others.
Ancla 5
B2B Sales and Business Development
We will work to establish and consolidate the practice of business development and commercial relationship in the firm. Business intelligence will be carried out to define potential clients and offer customized services to the various business segments.
Working together with law firms, we plan and execute business plans with efficient strategies that increase the portfolio of clients in the long term.
As a result of the execution, we obtain business meetings with potential clients for the firm.
All proposed projects will be framed in a project management methodology and will have goals, phases, and key performance indicators.
Ancla 6
Marketing Business Process Outsourcing
We are the internal but external marketing area of your law firm. We provide 24x7 service and work full time with a fully dedicated team for each client, who will respond to the day-to-day needs of the firm's partners.
Business Process Outsourcing is about delegating internal tasks to people outside the firm but who are experts in the field and who have the support of management to fully understand the corporate philosophy and improve the effectiveness of its communication with your customers.
Planning and strategically executing marketing and communication actions are fundamental elements to achieve the objectives set by the firm. For this, it is essential to have a business partner who defends and safeguards the firm's commercial interests as if they were his own.
Ancla 7
Graphic design and web development
As a full-service consulting firm, we have the skills and capabilities to meet all of your business format and design requirements.
Design of communication, collateral, and commercial materials.
We will develop the brand image and communication kit in different languages , which will includes:
-
Template for business cards.
-
PowerPoint template for corporate presentations.
-
Corporate electronic Brochure templates.
-
Electronic Brochure Templates by practice area.
-
Corporate Spec Sheet Templates by practice area.
-
Development of the firm's profile.
-
Development of the firm's lawyers profile.
-
Development of newsletters by practice area.
-
Development of internal newsletter.
Among others.
We develop, design, and produce brochures, videos, presentation materials, RFP responses, PowerPoint presentations, e-blasts, and press releases.
Web and software development.
We guarantee that the websites from our clients will always be up to date through its administration. Our team is trained to manage the various technologies and web platforms.
We also develop projects for new web pages, and in case landing pages need to be designed for specific uses, we have the experts to do it.
Our service includes:
-
Strategic planning of Web presence
-
Development of content in English, Spanish and Portuguese, which leverage the brand strategy of the firm
-
Design and development of Web pages, taking into account best SEO practices
-
Permanent update
Ancla 8
Law firm networks and commercial relations
We connect your office with international law firms, in North America and other continents.
Did you know...
That 80% of the income of the biggest law firms in Latinamerica comes from the referral of other law firms abroad?
We teach you to develop those relationships, and we execute it for you or on behalf of the firm, without the need for you to travel.
Ancla 9
Public relations and media communications
-
Planning and execution of communication strategies
-
Media management
-
Drafting of press releases
-
Advice and training for spokespersons
-
Monitoring of appearances in the local and
-
international press by the firm and its competitors.
Press releases and newsletters are a key means of keeping your clients and potential clients, and other external stakeholders updated with the firm's developments, such as important transactions or deal announcements, recent legislative changes, and sharing the firm's experience.
We take care of the production of press releases, providing the internal team with training in specialized media management for Lawyers, such as:
-
LatinLawyer
-
GAR 100 y demás editoriales del grupo
-
TTR
-
Global Legal Chronicle
-
LexLatin
-
Merger Market
-
Latin Finance, among others.
In addition, we also have a working relationship with the leading publishers and communication groups in each of the English and Spanish-speaking countries.
Ancla 10
Ancla 11
Business intelligence and data analytics
Data bases development and clients segmentation
Our human resources are assigned to work with the firm's corresponding area, to order, update information, and segment the database by type of client, practice areas, partners, by content, among other variables.
Potential customers
A list of companies in the target segment is defined. The database will be developed incorporating the contact information of the decision-makers (General Counsel or Legal Officer, CFO, CEO, Directors of business areas).
We start from the premise of segmenting so that our marketing services are directed to the different target segments, and the content generated by the firm reaches decision-makers, as well as locating its most valuable reference sources, to ensure:
-
Who we want to address our communications to.
-
What content of interest provide to them.
-
How to get directly to decision-makers (specific people).
-
When and how we take advantage of legislative junctures.
Business process management and technology
Ancla 12
Contact us
charlotte.amir@aacompany.biz | WhatsApp Business (English) +1 571 252 3155
(Spanish) +52 442 283 6006
Ancla 13
All rights reserved. AACO INC. 2006.
bottom of page